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Sunday, 21 December 2014

How Radio is playing an effective role in our economic development as a source of mass communication



ROLE OF RADIO IN ECONOMIC DEVELOPMENT

Our country is an agricultural country. Most of its population lives in rural areas. Many NGOs and social welfare organizations are engaged to educate the rural population. Radio can be used to bring a change in these respects. Modern ideas can be provided to people through radio.

Regional Language : 
Most of the programmes are broadcast in regional language. It is easy to understand even for uneducated people. Instead of difficult economic terminology, it is used easy language to communicate large number of people.

Investment :
Radio has to play an important role to motivate people for Capital Accumulation. It is necessary to invest money for economic development of a country.

Stock Market News :
News of stock market are broadcast daily. Profit of shares and other benefits are told to encourage people for investment. In addition to these news, special programmes are prepared to stimulate people to invest their money in banks, profit schemes financial organizations. If all citizens pay their taxes, the economic condition of country can become better. People are realized through Radio that tax paying is their duty. These taxes are spent on welfare projects.

Training Programmes :
Many people who are engaged in agriculture, do work only in some specific time period of the year. Radio guides people how they can earn money by using their spare me.

Education :
Educational programmes have an important place in broadcasting. It is necessary for economic development to educate the people. The more the literate people are present in the society, the more this country will gain development.

Technology :
Radio is one of the fastest means of mass communication. Modern technology can be introduced by using radio. Special reports are being broadcast for modern equipment's for the interest of listeners.

Agriculture :
Radio has played an admirable role to give agricultural information and education to rural public. Radio programmes were thought to be very successful, so all other stations broadcast agricultural programmes.
These programmes are based on :
i.  Waterlogged land
ii.  Instruments related to cultivation
iii. Chemical fertilizers
iv. Quality of seeds
v. Diseases of plants

industrial Development :
Industries have played an important role in economic development of a country. is advantages are :
i.  Better opportunities of employment
ii. Strong economy
iii. Prosperous people
It was the policy of British Government not to install industries in the Sub-Continent. It used raw material for British industries. After Partition, different industries were encouraged. Radio did a lot of work in this respect. It incited people to. make industries. By doing this, cottage industry was also developed.
Industrial products were advertised and introduced to people through radio. The purpose was people used to buy local products and the industry become stronger. It is obvious that agricultural and industrial development is the backbone of economic development of country.

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