Advertising in Journalism

Advertising

Advertising is paid publicity. his a commercial message that offers a product or a service for sale. It is controlled and paid for by‘the initiator, at the rates set by the medium used. Advertising may appear in any of the standard medium, such as newspaper, magazine, radio, TV, bill-board, or handbill. Usually the name of the product, its description and price, and the name of the store offering it for sale are given in the
advertisement.